A NEW CROSS is a Bogotá-based brand founded in 2011, driven by the desire to question and reinterpret the contemporary imaginary of Colombian and Latin American identity. Its proposal is minimalist, monochromatic, and urban, looking toward the future while drawing inspiration from Latin American heritage through artisanal work with rural communities from the savanna region.

Thanks to a small-scale production model and a co-creation approach with artisan communities, the brand ensures the development of high-quality, durable, and exclusive garments that promote conscious and sustainable consumption, fostering better social and environmental practices.